The Communication Challenge Facing United Ways

As I noted in my previous blog post, many United Ways communicate information like their campaign goal, number of investment panels, number of funded partner agencies, and how many volunteer hours it took to determine the allocations – but, this information does not motivate donors to give.

The Difference Between Auto Manufacturers and United Ways

What if automobile manufacturers sold cars and trucks the way United Ways ask people to give?

Campaign, Communicating, Donors, Fundraising, Partner agencies, VolunteersGaryJuly 19, 2018donors, impact, partner agencies, allocations, programs, volunteers, donationComment

Who Cares?

Your donors do NOT care about . . .

Actions, Campaign, Designations, Donors, Events, Fundraising, Issues, Results, VolunteersGaryMarch 14, 2018partner agencies, programs, volunteers, goals, workplace campaign, donors, designations, Web site, fundraiser, board, campaign goal, issue, actions, resultsComment

Remaining Relevant is Hard

The world is changing faster than ever. Shifting demographics, emerging technology, and evolving best practices keep United Ways on their toes as they work to remain relevant in their communities.

Communicating, Community Impact, Donors, Volunteers, WebinarsSarah PiperJuly 5, 2017Relevant, Relevance, Community, Communicate, Change, Positioning Your United Way for 2020, WebinarComment

Encouraging Supporters to Share Their Story

Is your United Way sharing stories on your website? If so, are they stories about your United Way or your partner agencies?

Communicating, Community Impact, Donors, Marketing, Partner agencies, Results, Stories, VolunteersKaseyFebruary 16, 2017story, impact, community, Live United, board members, social media, issue focus, storytellingComment

Where Did Your Donors Go?

Many United Ways have faced the challenge of decreasing numbers of donors. Frequently, United Ways tell us that their donor rolls have dwindled over the years, no matter how hard they try to attract and retain new donors.

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