Workplace campaigns have been declining for years and the coronavirus pandemic will only accelerate that decline this year. To be sustainable, United Ways must actively work to . . .
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One of the questions we have consistently asked is: “If you did not give to United Way this past year, have you ever given to United Way?” We have found that the percentage of people who did not give to United Way this year but have given to United Way previously has increased over time.
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Many United Ways have faced the challenge of decreasing numbers of donors. Frequently, United Ways tell us that their donor rolls have dwindled over the years, no matter how hard they try to attract and retain new donors.
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