It was a comment from a United Way president last week that got me thinking – and worried. He said “Our COVID-19 relief fund has made our United Way . . ..”
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Think your United Way’s greatest challenge is relevance? You might be right, but addressing your challenges with relevance requires stepping back to assess other challenges too.
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While it’s true that the United Way credo does a great job of explaining what the United Way system as a whole does for communities throughout the world, it does not offer local context. So, how do you expand on the credo to contextualize your United Way’s work?
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The world is changing faster than ever. Shifting demographics, emerging technology, and evolving best practices keep United Ways on their toes as they work to remain relevant in their communities.
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