What Does Your United Way Sound Like?

Have you ever heard of psychoacoustics? Don’t feel bad if you haven’t . . .

Communicating, Donors, Issue FocusGary GoscenskiAugust 8, 2024Communication, donors, issue focusComment

How to Talk to Your Donors

Three tips to improve how you talk to your donors!

Donors, Communicating, MarketingGary GoscenskiApril 17, 2024donors, Communication, marketingComment

Achievement-Based Impact

If you haven’t been in the job market for a while, a lot of things have changed. One of the newer resume types is achievement-based resumes . . .

Communicating, Community ImpactGary GoscenskiFebruary 8, 2024community impact, CommunicationComment

Three Indisputable Truths About United Ways

In our experience working with over 140 United Ways over the past 30 years, these three truths have repeated themselves time and time again.

Communicating, Donors, Issue FocusGary GoscenskiMay 25, 2023issue focus, donors, CommunicationComment

Stop Being Helpful!

The most common word used to describe United Way is “helpful.” As good as being helpful sounds, there are three reasons why your United Way should NOT be known as helpful . . .

Communicating, Donors, Issue FocusGary GoscenskiMay 10, 2023Communication, donors, issue focusComment

And Then a Donor Said This

Over the past 34 years, we have had the opportunity to survey thousands of local United Way donors. One question we ask donors is “Are there any suggestions or comments you would like to make about United Way?” and we heard this . . .

Communicating, DonorsGary GoscenskiApril 19, 2023donors, CommunicationComment

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