How Many Flags are You Flying?

Did you know that the major hotel chains do not own most of their hotels?

Issue Focus, CommunicatingGary GoscenskiJanuary 29, 2025Issue Focus Model, Communication, donorsComment

What Does Your United Way Sound Like?

Have you ever heard of psychoacoustics? Don’t feel bad if you haven’t . . .

Communicating, Donors, Issue FocusGary GoscenskiAugust 8, 2024Communication, donors, issue focusComment

How to Talk to Your Donors

Three tips to improve how you talk to your donors!

Donors, Communicating, MarketingGary GoscenskiApril 17, 2024donors, Communication, marketingComment

Achievement-Based Impact

If you haven’t been in the job market for a while, a lot of things have changed. One of the newer resume types is achievement-based resumes . . .

Communicating, Community ImpactGary GoscenskiFebruary 8, 2024community impact, CommunicationComment

Three Indisputable Truths About United Ways

In our experience working with over 140 United Ways over the past 30 years, these three truths have repeated themselves time and time again.

Communicating, Donors, Issue FocusGary GoscenskiMay 25, 2023issue focus, donors, CommunicationComment

Stop Being Helpful!

The most common word used to describe United Way is “helpful.” As good as being helpful sounds, there are three reasons why your United Way should NOT be known as helpful . . .

Communicating, Donors, Issue FocusGary GoscenskiMay 10, 2023Communication, donors, issue focusComment

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