One question that we ask on every donor survey, has always shocked me with the results. The question is this:
Read More
It’s almost campaign season – already! In a couple of weeks many United Ways will . . .
Read More
Do resources drive impact or does impact drive resources at your United Way? The choice you make will determine your United Way’s relevance and sustainability.
Read More
Many United Ways are fundraisers. Fundraisers spend most of their time and effort conducting workplace campaigns and holding special event fundraisers to raise as much money as possible. Their goal is typically . . .
Read More
Recently, we ran across a United Way that did not share any impact. You probably think we just overlooked it or missed looking . . .
Read More
Since 1989, we have surveyed hundreds of thousands of donors from large and small United Ways, from major cities to rural counties, from north to south and east to west. Amazingly, the secrets we have learned from donors are . . .
Read More