Can Your United Way Do This?

What really caught my attention were the six words on the billboard “Donating to . . .”

Communicating, Issue FocusGary GoscenskiNovember 30, 2023issue focus, messageComment

Words Everyone Should Know

There are many words that could be used to describe United Way. There are three words that every person should associate with your United Way in order to understand what you do.

Communicating, Issue Focus, MarketingGarySeptember 1, 2022Communication, message, marketingComment

Do You Need a Big Menu?

This week, Sarah and I were presenting our session “Share the Messages Your Donors Need to Hear” at the 2020 Great Rivers conference in beautiful, but cold, Cedar Rapids, Iowa. One of the concepts we talked about was . . .

Communicating, DonorsGaryFebruary 21, 2020Communication, messageComment

The Communication Challenge Facing United Ways

As I noted in my previous blog post, many United Ways communicate information like their campaign goal, number of investment panels, number of funded partner agencies, and how many volunteer hours it took to determine the allocations – but, this information does not motivate donors to give.

Make It Awesome! Banners

Campaign, Communicating, Community Impact, Donors, Fundraising, Issues, Marketing, Make It Awesome!KaseySeptember 2, 2015banner, local, awareness, support, communicate, impact, give, advocate, volunteer, message, ideasComment

Communicating an Issue Focus

Communicating, Community Impact, Donors, Issues, Marketing, ResultsKaseyAugust 13, 2015issue focus, issue, community, communicate, message, issue-focused, engage, inform, bold goal, focus, impact, localComment

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