The Three Words Every Donor Needs to Hear

When your donors think of your United Way, what words come to mind? We frequently ask donors this question, and the hundreds of words donors use to describe United Way reaffirm the fact that most donors do not understand what your United Way does.

Communicating, Donors, IssuesGaryMay 2, 2019donors, local, issue, unitedComment

How to Remain Resolute in Your Resolutions

We make our New Year’s resolutions with the intention to better ourselves. If we know that our resolutions are in our best interest, why are they so hard to keep?

Communicating, Community Impact, Donors, HolidaysSarah PiperJanuary 3, 2019Happy Holidays, jargon, donors, issue, focus, board of directors, helpComment

Three New Year’s Resolutions Your United Way Should Keep

Tis the season! It’s that time of year again when, with ample confidence and overwhelming exuberance, we prepare our New Year’s resolutions. As you contemplate your personal New Year’s resolutions for 2019, there is no reason not to prepare a New Year’s resolution or three for your United Way as well.

Communicating, Designations, Donors, Fundraising, Issues, ResultsGaryDecember 20, 2018jargon, donors, designations, issue, board of directors, resultsComment

The Communication Challenge Facing United Ways

As I noted in my previous blog post, many United Ways communicate information like their campaign goal, number of investment panels, number of funded partner agencies, and how many volunteer hours it took to determine the allocations – but, this information does not motivate donors to give.