As the holiday season rapidly approaches, we often find ourselves overwhelmed . . .
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If the word “math” causes you to tense up and want to run away screaming because math is not your thing . . .
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Have you ever heard of psychoacoustics? Don’t feel bad if you haven’t . . .
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For over 35 years, we have been conducting donor and community research for local United Ways throughout the United States. One of the questions we have consistently asked is: “If you did not give to United Way in the past year, have you ever given to United Way?”
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One question that we ask on every donor survey, has always shocked me with the results. The question is this:
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Are your donors asking about your administrative costs? Well, you are not alone . . .
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