When Workplace Campaigns Decline

A vicious thing happens when workplace campaigns decline, and United Ways raise less money.

Campaign, Issue FocusGary GoscenskiSeptember 18, 2024workplace campaign, issue focusComment

Why Workplace Campaigns are Declining

There is no question workplace campaigns are declining, so the big question we all want to know the answer to is “Why?”

Campaign, Issue FocusGary GoscenskiJune 12, 2024workplace campaign, issue focusComment

Four Campaign Presentation Essentials

If you want the secret to a great campaign presentation in just five words, it is this . . .

Campaign, Donors, ResultsGary GoscenskiJuly 6, 2023workplace campaign, donors, resultsComment

Four Trends You Cannot Ignore in 2023

This isn’t the first time I have examined trends facing United Ways. Unsurprisingly, three of the four trends I’ll share with you are …

Campaign, Donors, Issue FocusGaryDecember 15, 2022workplace campaign, donors, Staff, issue focusComment

Simplify Your Campaign Messaging

With all the challenges facing workplace campaigns, it is absolutely essential that your message is as effective as possible. Based on our research with donors effective campaign messaging comes down to this . . .

Campaign, CommunicatingGaryAugust 3, 2022workplace campaign, MessagingComment

How Do We Change Ourselves?

United Ways have found themselves facing a lot of situations that didn’t exist years ago. It is impossible for United Ways to change any of these situations either individually or collectively. The time has come for United Ways to change …

Campaign, Issue Focus, Issue Focus ModelGaryJune 22, 2022issue focus, Issue Focus Model, workplace campaignComment

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