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While it’s true that the United Way credo does a great job of explaining what the United Way system as a whole does for communities throughout the world, it does not offer local context. So, how do you expand on the credo to contextualize your United Way’s work?
Read MoreNearly every United Way struggles with the challenge of trying to explain to their donors and community what exactly it is that United Way does. Even the tallest buildings in the world are not tall enough for most United Ways to be able to finish their elevator speech before reaching the top floor.
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