Three tips to improve how you talk to your donors!
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Nearly every United Way struggles to attract donors, recruit volunteers, and explain what they do in one sentence. Do you want the secret formula for doing it in one sentence? Here it is!
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There are many words that could be used to describe United Way. There are three words that every person should associate with your United Way in order to understand what you do.
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Perhaps you have heard the saying “Like watching sausages being made.” This saying suggests that most people . . .
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What can United Ways learn from Supreme?
The answer isn’t that you should release United Way-branded Oreos. Instead, it’s that if your United Way wants to build a cult following, you need to build a brand that emulates…
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Your community doesn’t care how much money you raise. If you want to convince your community to support your United Way, you need to stop talking about your campaign goal and start telling donors what they really want to hear.
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