Why Your Credo Isn’t Enough

While it’s true that the United Way credo does a great job of explaining what the United Way system as a whole does for communities throughout the world, it does not offer local context. So, how do you expand on the credo to contextualize your United Way’s work?

Communicating, Marketing, CampaignSarah PiperJune 27, 2019Marketing, elevator speech, Relevance, localComment

The Three Words Every Donor Needs to Hear

When your donors think of your United Way, what words come to mind? We frequently ask donors this question, and the hundreds of words donors use to describe United Way reaffirm the fact that most donors do not understand what your United Way does.

Communicating, Donors, IssuesGaryMay 2, 2019donors, local, issue, unitedComment

Doing It Right! United Way of Douglas County (Lawrence, KS)

Campaign, Communicating, Doing It Right!, Donors, Fundraising, Issues, Results, VolunteersGaryOctober 19, 2015workplace campaign, videos, Staff, employees, education, self sufficiency, health, Volunteering, text-to-give, online, local, community, issuesComment

Make It Awesome! Banners

Campaign, Communicating, Community Impact, Donors, Fundraising, Issues, Marketing, Make It Awesome!KaseySeptember 2, 2015banner, local, awareness, support, communicate, impact, give, advocate, volunteer, message, ideasComment

Communicating an Issue Focus

Communicating, Community Impact, Donors, Issues, Marketing, ResultsKaseyAugust 13, 2015issue focus, issue, community, communicate, message, issue-focused, engage, inform, bold goal, focus, impact, localComment

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