Too Complicated?

Nearly every United Way struggles with the challenge of trying to explain to their donors and community what exactly it is that United Way does. Even the tallest buildings in the world are not tall enough for most United Ways to be able to finish their elevator speech before reaching the top floor.

Communicating, Donors, Marketing, Market & CommunicateGaryMarch 9, 2016Communication, marketing, elevator speech, simpleComment

Doing It Right! United Way of Wayne and Holmes Counties (Wooster, OH)

Adopting an issue focus transforms a United Way from a focus on workplace campaigns and raising money, to a focus on community impact and making meaningful change.

2016 Great Rivers Conference

We are so excited that the 2016 Great Rivers Conference is being held in our hometown of Kalamazoo, Michigan! Please consider joining us at the conference, which will be held on March 1-4, 2016.