Throughout my years working with United Ways, one of the most common questions we get asked is, “How do we get younger donors?”
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As an older sister, I’ve had the chance to spend a decent amount of time around teenagers, even as I enter my late 20s.
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Recently, I was hanging out with a friend, and the topic of United Way came up. They were talking about how United Way had come into their workplace and given a presentation and asked them to give. Curious, I asked if they had donated. The answer: No. I, much like you probably are, was curious why they didn’t give. This is a person in their late 20’s with a very established career who could give if they wanted to. When I asked why they didn’t donate, the answer came in two parts…
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As a member of Gen Z, I know that I think about things such as philanthropy and volunteering differently than even my parents’ generation.
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Last week, I had the privilege of speaking at the 2023 Great Rivers Conference. Even better, I got to discuss a topic that was close to my heart, attracting younger donors.
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Happy New Year! Before you head off to the gym or become a vegan, we have got a much easier way for you to start off 2022 right. We have compiled our top five posts from 2021, which will make your work easier and . . .
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