One of the most common refrains I hear from United Ways is that the times are changing. Society is changing, technology is changing, the economy is changing, and even competition for charitable giving is changing.
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“Helping people is easy. Change is hard.” – Gary Goscenski, Issue-Focused Consultant, Perspectives
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“An issue focus has changed everything, from how we speak about our work to how we measure our success.” – Pat Berger, President/CEO, United Way of Grand Forks, East Grand Forks & Area
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“It is more work to try to do everything and not know where you are going” – Ken Toll, President/CEO, United Way of Jackson County
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As I noted in my previous blog post, many United Ways communicate information like their campaign goal, number of investment panels, number of funded partner agencies, and how many volunteer hours it took to determine the allocations – but, this information does not motivate donors to give.
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There was an interesting talk show on NPR several weeks ago about the demise of the printed newspaper. For nearly three decades, newspaper circulation has declined every single year.
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