Before you get too far into 2025, take a moment and think about your answer to this question . . .
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The one word that succinctly and clearly describes how your United Way can be successful is . . .
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Recently, we were facilitating a board and staff retreat and one of the board members said, “Right now we are helping people, but I am not sure we are changing things.”
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With so many symptoms, there is no question that a larger problem exists for United Ways. The problem . . .
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Many United Ways are fundraisers. Fundraisers spend most of their time and effort conducting workplace campaigns and holding special event fundraisers to raise as much money as possible. Their goal is typically . . .
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Are your designations increasing? Do you wish people would give unrestricted gifts to your United Way instead of designating their contributions? Here are three strategies your United Way can use to reduce designations and get your donors to give to you.
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