Four Secrets Your Donors Will Never Tell You

Since 1989, we have surveyed hundreds of thousands of donors from large and small United Ways, from major cities to rural counties, from north to south and east to west. Amazingly, the secrets we have learned from donors are . . .

Communicating, DonorsGaryOctober 26, 2022donors, impact, communicateComment

Does Your United Way Inspire Passion?

Growing up as a preacher’s kid, my weeks were tracked not by school days or weekends, but by church.

Donors, Issue FocusBryn BogemannOctober 13, 2022donors, issue focusComment

What if Your Donors Were Members?

I am not one of those people who hates their cable company. The American Customer Satisfaction Index has found that out of 46 different industries, consumers rate cable service providers . . .

Donors, Issue FocusGarySeptember 28, 2022Issue Focus ModelComment

Is Your United Way Lost? Take the Test!

Is your United Way lost? You will need to talk with three groups of people to find out.

Board, Donors, Issue FocusGarySeptember 15, 2022donors, community, board, issue focusComment

Words Everyone Should Know

There are many words that could be used to describe United Way. There are three words that every person should associate with your United Way in order to understand what you do.

Communicating, Issue Focus, MarketingGarySeptember 1, 2022Communication, message, marketingComment

Three Ways to Decrease Designations and Get Your Donors to Give to You

Are your designations increasing? Do you wish people would give unrestricted gifts to your United Way instead of designating their contributions? Here are three strategies your United Way can use to reduce designations and get your donors to give to you.

Designations, Donors, Issue Focus ModelGaryAugust 17, 2022designations, donors, issue focusComment

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