Our Perspective Blog

Our Perspective is a bi-weekly blog that explores the challenges facing United Ways.
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Posts in Staff

Doing It Right! United Way of Northwest Arkansas (Lowell, AR)

Doing It Right! United Way of Northwest Arkansas (Lowell, AR)

What is your United Way doing to raise awareness of the issue you are focused on addressing in your community?

Communicating, Issues, Marketing, Doing It Right!, Younger Generation, StaffKaseyMay 17, 2016awareness, issue, issue focus, poverty, community, social media, board, engage, informComment

The Story of The Flying Squirrel

The Story of The Flying Squirrel

Several years ago, our staff got together one day and decided that we needed a Perspectives mascot. But, not just any mascot would do. We needed a mascot that represented our high standards, our indomitable spirit, our passionate energy, and our uniqueness.

Community Impact, Donors, Fundraising, Resource Development, StaffGaryJanuary 4, 2016Pittsburgh, community impact, resource development, donorsComment

Why Before How

How We Spend Our Time

Campaign, Community Impact, Fundraising, StaffGaryOctober 7, 2015Staff, workplace campaign, community impact, resource development, allocations, fundraiserComment

In Search of Excellence

Communicating, Community Impact, Fundraising, Marketing, Resource Development, StaffGaryOctober 8, 2014United Way, Communication, resource development, community impactComment

How to Make Your Marketing the Best Ever

Communicating, Community Impact, Marketing, Resource Development, Donors, Strategic Planning, StaffKaseySeptember 24, 2014message, community, communicate, strategic plan, focus, Strategic Planning Process, directionComment