Our Perspective Blog

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Posts in Campaign

2016 Michigan Association of United Ways State Conference

2016 Michigan Association of United Ways State Conference

Gary and I attended the 2016 Michigan Association of United Ways State Conference at Crystal Mountain in Thompsonville, Michigan from June 22nd to 24th.

Community Impact, Donors, Conferences, Campaign, Communicating, Resource DevelopmentKaseyJuly 6, 20162016 Michigan Association of United Ways State Conference, donor-centric, sessionComment

Jump Higher or Leap Farther?

Jump Higher or Leap Farther?

Over 20 years of helping United Ways with their strategic planning has taught me many lessons. For example, it is nearly impossible to predict the future, so developing a strategic plan for more than the next three years is merely guessing at what the future holds. More recently, I have learned the lesson of jumping vs. leaping.

Campaign, Donors, Fundraising, Strategic Planning, VolunteersGaryJune 8, 2016strategic plan, Strategic Planning Process, workplace campaign, Volunteers, donors, issue focusComment

Are You Living Healthy?

Are You Living Healthy?

Recently, a friend of mine was told by his doctor that he needed to live a little healthier.

Campaign, Communicating, Community Impact, Donors, Fundraising, Issues, Marketing, Resource Development, ResultsGaryApril 14, 2016issue focus, resource development, community impact, marketing, workplace campaign, measurementComment

Is Your Campaign Goal Really Your Goal?

Is Your Campaign Goal Really Your Goal?

Once a year, many United Ways announce a campaign goal.

Campaign, Community Impact, Donors, Fundraising, Issues, ResultsGaryFebruary 9, 2016community impact, workplace campaign, campaign goal, thermometers, donors, issue focus, issue-focused, impact, fundraisingComment

Why Before How

Make It Awesome! Pledge Forms

Actions, Campaign, Communicating, Donors, Fundraising, Giving, Issues, Make It Awesome!, Marketing, Results, Statistics, StoriesKaseyNovember 5, 2015communicate, issue, actions, results, pledge formComment