Recently, I was hanging out with a friend, and the topic of United Way came up. They were talking about how United Way had come into their workplace and given a presentation and asked them to give. Curious, I asked if they had donated. The answer: No. I, much like you probably are, was curious why they didn’t give. This is a person in their late 20’s with a very established career who could give if they wanted to. When I asked why they didn’t donate, the answer came in two parts…

Younger GenerationBryn BogemannOctober 9, 2023younger generation, donorsComment

Five Ways to Attract Donors

Attracting donors is a high priority at every United Way, so let’s look at five ways your United Way can attract donors.

Communicating, Donors, Issue Focus, VolunteersGary GoscenskiSeptember 27, 2023donors, Volunteering, issue focusComment

Which Comes First – Resources or Impact?

Do resources drive impact or does impact drive resources at your United Way? The choice you make will determine your United Way’s relevance and sustainability.

Community Impact, Resource Development, Issue FocusGary GoscenskiSeptember 14, 2023resources, impact, issue focusComment

How to Get Your Donors to Increase Their Contribution

For many people, statistics rank right up there with fingernails on a chalkboard, taxes, or visiting the dentist. As painful as they may be, statistics can be very useful to your United Way.

Donors, StatisticsGary GoscenskiAugust 31, 2023donors, contributionComment

Good or Best?

Good United Ways are functional, but the best United Ways are …

Donors, Issue FocusGary GoscenskiAugust 17, 2023issue focus, donors, goalsComment

Create Your One Sentence Call to Action

Nearly every United Way struggles to attract donors, recruit volunteers, and explain what they do in one sentence. Do you want the secret formula for doing it in one sentence? Here it is!

Communicating, MarketingGary GoscenskiAugust 3, 2023Call to action, communicate, marketingComment

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