Two Strategic Questions Your United Way Must Answer

Would your board and staff raise their hands if I asked you this question?

Board, Strategic PlanningGary GoscenskiJuly 19, 2023board, strategic plan, board retreatComment

Four Campaign Presentation Essentials

If you want the secret to a great campaign presentation in just five words, it is this . . .

Campaign, Donors, ResultsGary GoscenskiJuly 6, 2023workplace campaign, donors, resultsComment

Is Your United Way Mediocre?

I have been fortunate to have had the opportunity to work with some truly exceptional United Ways. These exceptional United Ways stand out because . . .

Board, Issue Focus, StaffGary GoscenskiJune 21, 2023issue focus, board, StaffComment

The One Thing Younger Donors Need to Know About United Way

As a member of Gen Z, I know that I think about things such as philanthropy and volunteering differently than even my parents’ generation.

Issue Focus, Younger GenerationBryn BogemannJune 7, 2023younger generation, issue focusComment

Three Indisputable Truths About United Ways

In our experience working with over 140 United Ways over the past 30 years, these three truths have repeated themselves time and time again.

Communicating, Donors, Issue FocusGary GoscenskiMay 25, 2023issue focus, donors, CommunicationComment

Stop Being Helpful!

The most common word used to describe United Way is “helpful.” As good as being helpful sounds, there are three reasons why your United Way should NOT be known as helpful . . .

Communicating, Donors, Issue FocusGary GoscenskiMay 10, 2023Communication, donors, issue focusComment

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