Got Donor Data? Learn How to Use Your Data to Engage Your Donors

Every United Way collects donor data. Years of data, from thousands of donors, has been accumulating somewhere in your office. You probably collect more donor data than …

Campaign, Donors, FundraisingBryn BogemannOctober 14, 2020donors, dataComment

Three Revenue Boosting Webinars You Will Not Want to Miss

Workplace campaigns have been declining for years and the coronavirus pandemic will only accelerate that decline this year. To be sustainable, United Ways must actively work to . . .

Time for Change

Last week we conducted a strategic planning board retreat for a United Way in Illinois. Over the course of the board retreat, one thing became very clear – it was time for change.

Strategic PlanningGarySeptember 24, 2020Change, strategic planComment

How to Grow Revenue Instead of Cutting Costs

Cutting costs is not a long-term sustainable strategy for United Ways. Instead of cutting costs, a more appropriate, albeit harder, strategy for long-term United Way sustainability is growing revenue.

Resource Development, Issue FocusGarySeptember 10, 2020fundraising, community impact, issue focusComment

Encouraging Your Donors to Give During a Crisis

Fundraising for United Ways has long been a challenge, and the coronavirus crisis hasn’t made it any easier. Learn how you can craft compelling messages that encourage your donors to give - even during a crisis.

Campaign, Communicating, DonorsSarah PiperAugust 27, 2020coronavirus, COVID-19, fundraising, campaign, communication, IAR, webinarComment

United Way Marketing 101: People Not Process

Perhaps you have heard the saying “Like watching sausages being made.” This saying suggests that most people . . .

Communicating, MarketingGaryAugust 13, 2020marketingComment

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