Got Donor Data? Learn How to Use Your Data to Engage Your Donors

Every United Way collects donor data. Years of data, from thousands of donors, has been accumulating somewhere in your office. You probably collect more donor data than you realize. Based on our years of donor research, there are four primary types, or categories, of donor data which you might be collecting without even knowing it. 

So, perhaps, the question we really should be asking isn’t “Got Donor Data?” but “How should I be using my donor data?” In this time of the coronavirus pandemic, your donor data is more important than ever as you try to attract and engage your donors virtually. On the most basic level, you can send out an email to your past donors asking them to give again this year. However, you probably have the donor data to do so much more than that.

Successfully using your donor data starts with understanding the different types of donor data you probably already have. Once you understand what it is that you have, you will be able to target and utilize your donor data to more effectively attract and engage your donors.

That’s why the team at Perspectives has partnered with Andar Software to create a free, 60-minute webinar that will teach you how to collect and leverage your donor data to raise more money and better engage with your donors. In this one-hour webinar, Perspectives Consulting will show you the four types of data your United Way needs to be collecting on your donors and why this data is critical to your fundraising success. Andar Software will then show you how to strategically leverage this data to engage your donors and strengthen your relationship with them.

Join us and our friends at Andar Software live for our Using Your Donor Data to Effectively Engage Your Donors webinar on Thursday, November 12 at 2 p.m. EST. To register, click here.

Can’t make the live webinar? Sign up anyway and we’ll send you a recording of the webinar once it is available. Questions about our upcoming webinar with Andar Software? Feel free to reach out at info@perspectives4uw.com.

Donor data is even more important now with virtual campaigns, making this a webinar you will not want to miss. Register today to reserve your spot!