Workplace campaigns have been declining for years and the coronavirus pandemic will only accelerate that decline this year. To be sustainable, United Ways must actively work to . . .
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What can United Ways learn from Supreme?
The answer isn’t that you should release United Way-branded Oreos. Instead, it’s that if your United Way wants to build a cult following, you need to build a brand that emulates…
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Recently, I caught the end of a televised University of Michigan football game. The Wolverines ended-up on the losing end of the score, and the television announcers were talking about . . .
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“When you discover that you are riding a dead horse, the best strategy is to dismount.” While workplace campaigns may not be dead, many aren’t doing very well. It’s time for United Ways to start looking for other horses.
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We’re not talking about how to word a harsh breakup; we’re talking about how you need to be marketing to your stakeholders. Stop making everything about you and start talking about how your stakeholders are changing the world.
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In our part of southwest Michigan, you don’t need to drive very far to see a farm with silos next to the barn. The barns and silos that dot the rural southwest Michigan landscape look like they have been there forever, like the tallest oaks and maple trees.
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