It was a comment from a United Way president last week that got me thinking – and worried. He said “Our COVID-19 relief fund has made our United Way . . ..”
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Several years ago, a restaurant chain completely redesigned the outside of their restaurants. The restaurants weren’t out-of-date nor falling down, but restaurant managers explained that they made significant changes . . .
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Over the past three weeks, we have spoken with United Ways throughout the United States about their coronavirus/COVID-19 relief funds. From these conversations, we have identified three points of information you must clearly communicate with your community related to your relief fund.
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What can United Ways learn from Supreme?
The answer isn’t that you should release United Way-branded Oreos. Instead, it’s that if your United Way wants to build a cult following, you need to build a brand that emulates…
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This week, Sarah and I were presenting our session “Share the Messages Your Donors Need to Hear” at the 2020 Great Rivers conference in beautiful, but cold, Cedar Rapids, Iowa. One of the concepts we talked about was . . .
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You’ve got a lot to say. Your United Way does a lot, and sometimes it may seem like you do too much to explain it all to your community. When you have so much to say, how can you simplify and prioritize your messages?
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