Every United Way starts every campaign season with four percent fewer donors than the year before. Where do those lost donors go? And how can you get them back?
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“When you discover that you are riding a dead horse, the best strategy is to dismount.” While workplace campaigns may not be dead, many aren’t doing very well. It’s time for United Ways to start looking for other horses.
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The issue of designations can be controversial. While some United Ways promote designations as a way to encourage donors to give, others discourage designations by placing restrictions on which organizations can be designated to or by requiring a minimum designation amount.
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One of the most common refrains I hear from United Ways is that the times are changing. Society is changing, technology is changing, the economy is changing, and even competition for charitable giving is changing.
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We invite you to join us at the upcoming 2018 Great Rivers Conference, a regional United Way conference being held from March 5th-8th in Indianapolis, Indiana.
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Gary and I headed back from Green Bay, Wisconsin last night after attending the 2017 Great Rivers Conference. It was a wonderful conference and we enjoyed meeting with United Ways from across the Midwest!
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