You’re Losing Donors. Learn How to Stop.

Every United Way starts every campaign season with four percent fewer donors than the year before.

Where do those lost donors go? They retire.

For many United Ways, the primary line of communication to donors is through the workplace, so a donor’s retirement often means you no longer have the ability to contact that donor.

In addition to retirees, all United Ways have lapsed donors – donors who used to give consistently but have slowly slipped away. Where have those donors gone? And how can you stop them from leaving in the first place?

Donor loss – whether the result of retirees or lapsed donors – is a serious challenge for United Ways of all sizes. Fortunately, donor loss is also something that all United Ways can take steps to mitigate.

Successfully tackling donor loss starts with first understanding why you’re losing donors. Once you understand the gaps where your donors are slipping away, you can begin to patch those gaps.

That’s why the team at Perspectives has partnered with Andar Software to create a free, 60-minute webinar that will teach you both how to identify the gaps where your United Way is losing donors and how to patch those gaps. Whether or not your United Way uses Andar Software, our joint webinar will help you to understand why your United Way is losing donors and the practical steps you can take to hold on to your donors.

Join us and our friends at Andar Software live for Stop Losing Your Donors! on Tuesday, January 28 at 2 p.m. EST. To register and learn more about the webinar, click here.

Can’t make the live webinar? Sign up anyways and we’ll send you a recording of the webinar once it is available.

Questions about our upcoming webinar with Andar Software? Feel free to reach out at info@perspectives4uw.com.

If your United Way has experienced donor loss, this is a webinar you won’t want to miss. Register today to reserve your spot!