Why Your Donors Stop Giving

Every year donors stop giving to your United Way. Our research has found that the vast majority of donors stop giving for two reasons . . .

Donors, Issue Focus, Issue Focus ModelGaryMay 26, 2022donors, issue focusComment

Stop Living in the Past

Does your United Way live in the past? United Ways talk about last year a lot. They talk about . . .

Communicating, Donors, Issue Focus Model, Market & CommunicateGaryMay 11, 2022issue focus, donors, CommunicationComment

The ONE Thing You Must Do to Get More Donors

If your United Way wants to get more donors, the one thing you must do is . . .

Donors, Issue Focus ModelGaryApril 12, 2022donors, goal, issue focusComment

The Big Risk You Are Taking With Your United Way

There are two risks you may be taking with your United Way – are you taking the risk that . . .

Campaign, Issue Focus Model, DonorsGaryMarch 16, 2022Issue Focus Model, workplace campaign, donorsComment

Three Reasons You Must Change Your Business Model

The pandemic has prompted an unprecedented level of change in our lives, but in reality, United Ways have needed to change their business model for years . . .

Issue Focus Model, Donors, Campaign, CommunicatingGaryMarch 2, 2022workplace campaign, Communication, Issue Focus ModelComment

Declining Workplace Campaigns are Not Your Biggest Problem

No one questions that declining workplace campaigns are a problem, but they are not your biggest problem.

Campaign, Issue Focus ModelGaryOctober 7, 2021workplace campaign, Issue Focus ModelComment

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