Addressing Symptoms Will Never Solve Your Problem

With so many symptoms, there is no question that a larger problem exists for United Ways. The problem . . .

Donors, Issue Focus ModelGary GoscenskiOctober 26, 2023issue focus, donorsComment

Five Ways to Attract Donors

Attracting donors is a high priority at every United Way, so let’s look at five ways your United Way can attract donors.

Communicating, Donors, Issue Focus, VolunteersGary GoscenskiSeptember 27, 2023donors, Volunteering, issue focusComment

How to Get Your Donors to Increase Their Contribution

For many people, statistics rank right up there with fingernails on a chalkboard, taxes, or visiting the dentist. As painful as they may be, statistics can be very useful to your United Way.

Donors, StatisticsGary GoscenskiAugust 31, 2023donors, contributionComment

Good or Best?

Good United Ways are functional, but the best United Ways are …

Donors, Issue FocusGary GoscenskiAugust 17, 2023issue focus, donors, goalsComment

Four Campaign Presentation Essentials

If you want the secret to a great campaign presentation in just five words, it is this . . .

Campaign, Donors, ResultsGary GoscenskiJuly 6, 2023workplace campaign, donors, resultsComment

Three Indisputable Truths About United Ways

In our experience working with over 140 United Ways over the past 30 years, these three truths have repeated themselves time and time again.

Communicating, Donors, Issue FocusGary GoscenskiMay 25, 2023issue focus, donors, CommunicationComment

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