Is your United Way lost? You will need to talk with three groups of people to find out.

Board, Donors, Issue FocusGarySeptember 15, 2022donors, community, board, issue focusComment

Three Ways to Decrease Designations and Get Your Donors to Give to You

Are your designations increasing? Do you wish people would give unrestricted gifts to your United Way instead of designating their contributions? Here are three strategies your United Way can use to reduce designations and get your donors to give to you.

Designations, Donors, Issue Focus ModelGaryAugust 17, 2022designations, donors, issue focusComment

The Year-Round Imperative

United Ways have traditionally had what I refer to as a “campaign season.” That might have worked in the 1980’s or 1990’s, but in today’s charitable giving environment United Ways can no longer succeed by fundraising for a couple of months a year. You can transition your United Way to fundraising year-round by doing these five things . . .

Donors, Fundraising, Issue FocusGaryJune 8, 2022donors, issue focus, workplace campaignComment