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Are your designations increasing? Do you wish people would give unrestricted gifts to your United Way instead of designating their contributions? Here are three strategies your United Way can use to reduce designations and get your donors to give to you.
Read MoreUnited Ways have traditionally had what I refer to as a “campaign season.” That might have worked in the 1980’s or 1990’s, but in today’s charitable giving environment United Ways can no longer succeed by fundraising for a couple of months a year. You can transition your United Way to fundraising year-round by doing these five things . . .
Read MoreEvery year donors stop giving to your United Way. Our research has found that the vast majority of donors stop giving for two reasons . . .
Read MoreDoes your United Way live in the past? United Ways talk about last year a lot. They talk about . . .
Read MoreRecently I was talking with my father, and conversation came around to his job.
Read MoreIf your United Way wants to get more donors, the one thing you must do is . . .
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