Our Perspective is a bi-weekly blog that explores the challenges facing United Ways.
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Over the past three weeks, we have spoken with United Ways throughout the United States about their coronavirus/COVID-19 relief funds. From these conversations, we have identified three points of information you must clearly communicate with your community related to your relief fund.
Read MoreWhat can United Ways learn from Supreme?
The answer isn’t that you should release United Way-branded Oreos. Instead, it’s that if your United Way wants to build a cult following, you need to build a brand that emulates…
Read MoreThis week, Sarah and I were presenting our session “Share the Messages Your Donors Need to Hear” at the 2020 Great Rivers conference in beautiful, but cold, Cedar Rapids, Iowa. One of the concepts we talked about was . . .
Read MoreYou’ve got a lot to say. Your United Way does a lot, and sometimes it may seem like you do too much to explain it all to your community. When you have so much to say, how can you simplify and prioritize your messages?
Read MoreMost United Way donors we have surveyed recall being thanked by their local United Way. However, not all donors report they have been thanked the way they want to be thanked.
Read MoreYour community doesn’t care how much money you raise. If you want to convince your community to support your United Way, you need to stop talking about your campaign goal and start telling donors what they really want to hear.
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