One of the basic truths about charitable giving is that people give for emotional reasons, not necessarily rational reasons. If you want to reach a donor emotionally, then you need to . . .
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One of the more common questions we get from local United Ways goes something like this: “How do we get donors to stop asking about our administrative costs?”
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In the course of helping United Ways adopt an issue focus, we have conducted surveys with thousands of local United Way donors.
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