Stop Being Helpful!

The most common word used to describe United Way is “helpful.” As good as being helpful sounds, there are three reasons why your United Way should NOT be known as helpful . . .

Communicating, Donors, Issue FocusGary GoscenskiMay 10, 2023Communication, donors, issue focusComment

And Then a Donor Said This

Over the past 34 years, we have had the opportunity to survey thousands of local United Way donors. One question we ask donors is “Are there any suggestions or comments you would like to make about United Way?” and we heard this . . .

Communicating, DonorsGary GoscenskiApril 19, 2023donors, CommunicationComment

To Silo or Not to Silo, That is the Question

In southwest Michigan, you don’t need to drive very far to see a farm with one or more silos next to the barn. Silos are a more recent addition to the United Way landscape, gaining popularity in the early 2000’s. However, silos present a variety of challenges for United Ways . . .

Communicating, Donors, Issue Focus, Partner agenciesGary GoscenskiApril 5, 2023issue focus, allocationsComment

The Importance of Relationship Building

Last week, I had the privilege of speaking at the 2023 Great Rivers Conference. Even better, I got to discuss a topic that was close to my heart, attracting younger donors.

Volunteers, Younger GenerationBryn BogemannMarch 20, 2023younger generation, affinity groups, VolunteeringComment