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United Ways have traditionally had what I refer to as a “campaign season.” That might have worked in the 1980’s or 1990’s, but in today’s charitable giving environment United Ways can no longer succeed by fundraising for a couple of months a year. You can transition your United Way to fundraising year-round by doing these five things . . .
Read MoreEvery year donors stop giving to your United Way. Our research has found that the vast majority of donors stop giving for two reasons . . .
Read MoreRecently I was talking with my father, and conversation came around to his job.
Read MoreRecently, I’ve been getting horrible headaches. And not just normal pain, these headaches are nausea inducing nightmares.
Read MoreIf you are looking for a good book, one place to turn is the bestseller lists. Let’s take a look at some reasons why books are bestsellers and how you can use bestseller thinking at your United Way.
Read MoreI will not keep you in suspense, nor surprise you with my response, but “No” your United Way will never return to normal after COVID-19.
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