There are plenty of misperceptions about United Way donors. Let’s see how well you know your donors.

Donors, Issue FocusGary GoscenskiMarch 8, 2023donors, issue focusComment

Four Trends You Cannot Ignore in 2023

This isn’t the first time I have examined trends facing United Ways. Unsurprisingly, three of the four trends I’ll share with you are …

Campaign, Donors, Issue FocusGaryDecember 15, 2022workplace campaign, donors, Staff, issue focusComment

Four Secrets Your Donors Will Never Tell You

Since 1989, we have surveyed hundreds of thousands of donors from large and small United Ways, from major cities to rural counties, from north to south and east to west. Amazingly, the secrets we have learned from donors are . . .

Communicating, DonorsGaryOctober 26, 2022donors, impact, communicateComment

Does Your United Way Inspire Passion?

Growing up as a preacher’s kid, my weeks were tracked not by school days or weekends, but by church.

Donors, Issue FocusBryn BogemannOctober 13, 2022donors, issue focusComment

What if Your Donors Were Members?

I am not one of those people who hates their cable company. The American Customer Satisfaction Index has found that out of 46 different industries, consumers rate cable service providers . . .

Donors, Issue FocusGarySeptember 28, 2022Issue Focus ModelComment

Is Your United Way Lost? Take the Test!

Is your United Way lost? You will need to talk with three groups of people to find out.

Board, Donors, Issue FocusGarySeptember 15, 2022donors, community, board, issue focusComment

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