Who is the target audience for your United Way’s website? For most United Ways, the target audience for their website is donors or potential donors. Your website is . . .
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Fundraising for United Ways has long been a challenge, and the coronavirus crisis hasn’t made it any easier. Learn how you can craft compelling messages that encourage your donors to give - even during a crisis.
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Perhaps you have heard the saying “Like watching sausages being made.” This saying suggests that most people . . .
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In lieu of traditional paper pledge forms, many United Ways are developing virtual campaign pledge pages. But what does it take to make an effective virtual pledge page?
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It was a comment from a United Way president last week that got me thinking – and worried. He said “Our COVID-19 relief fund has made our United Way . . ..”
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Several years ago, a restaurant chain completely redesigned the outside of their restaurants. The restaurants weren’t out-of-date nor falling down, but restaurant managers explained that they made significant changes . . .
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