Do you ever wish you could capture some of those dollars that go out the door when people designate to a local charity instead of supporting your United Way? The good news is you can, and this webinar will show you the strategies to use for capturing those lost designations.

We’ll start by explaining why donors designate to United Ways based on our research with local United Way donors. Then, we’ll reveal how many United Ways encourage designations without even knowing it. Finally, we’ll show you exactly what to do to reduce designations and convince donors to give to your United Way.

In this 60-minute webinar, you will learn:

• The primary reasons why donors designate based on research from local United Way donors

• How your United Way may be encouraging designations without even realizing it

• Four strategies your United Way can use to get donors to stop designating their contribution and start giving an unrestricted gift

Additional Information

• Ask questions and get answers! You can ask the staff at Perspectives any questions you might have about concepts and examples presented during the webinar at anytime.

• Your webinars are guaranteed! If you are not satisfied for any reason let us know and we’ll refund your fee.