Note: This webinar was recorded live on November 24, 2020. A recording of this webinar is available for purchase. When you purchase this webinar recording, we will grant you access to a custom online library that will hold this webinar’s recording, as well as any other webinars that you purchase in the future.

Many United Ways fail to grow their affinity group’s membership and revenue because their affinity group isn’t optimized for growth. This webinar will show you the four elements your affinity group needs to grow your membership and revenue. We’ll explain the four phases of starting an affinity group and how to use those phases to reenergize your existing affinity group if it is stagnant or underperforming. Check out some great examples of United Ways with affinity groups that are growing in membership and revenue.

In this webinar you will learn:

• Why most United Ways have donor recognition groups and not affinity groups – and what you need to do to create an affinity group at your United Way

• The four elements you need for a successful self-running and self-funded affinity group

• A simple four-phase process for transforming your existing affinity group or creating a new affinity group that will grow your membership and revenue

• How other United Ways have developed successful affinity groups

 Additional Information

• Ask questions and get answers! You get unlimited access to the staff at Perspectives to ask any questions you might have about concepts and examples presented during the webinar.

• Your webinars are guaranteed! If you are not satisfied for any reason let us know and we’ll refund your fee.