United Ways most often measure three things: resources, activity, and . . .

Actions, Results, CampaignGaryNovember 20, 2019measurement, impactComment

How to Build the Best Volunteer Opportunities

You need in-house volunteer opportunities to build new relationships and strengthen old relationships. But, how do you build volunteer opportunities that meet your needs and appeal to the community?

Doing It Right!, Events, VolunteersSarah PiperNovember 7, 2019volunteer opportunities, volunteers, engageComment

Volunteer Matchmaking Does You No Good

Your volunteering opportunities have made a lot of good happen for your community. But, how much good did those volunteer opportunities do for your United Way?

Donors, Volunteers, EventsSarah PiperOctober 24, 2019volunteer opportunities, engage, VolunteeringComment

How Do You Win?

Recently, I caught the end of a televised University of Michigan football game. The Wolverines ended-up on the losing end of the score, and the television announcers were talking about . . .

Community Impact, FundraisingGaryOctober 7, 2019fundraising-focused, issue-focusedComment

Is Your Workplace Campaign a Dead Horse?

“When you discover that you are riding a dead horse, the best strategy is to dismount.” While workplace campaigns may not be dead, many aren’t doing very well. It’s time for United Ways to start looking for other horses.

Campaign, Resource Development, FundraisingSarah PiperSeptember 26, 2019Comment

Simplify Your Messaging: The Proven Formula

You’ve got a lot to say. Your United Way does a lot, and sometimes it may seem like you do too much to explain it all to your community. When you have so much to say, how can you simplify and prioritize your messages?

Marketing, CommunicatingSarah PiperSeptember 10, 2019IAR, Marketing, Messaging, simplified messageComment

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