The Top Five Blog Posts of 2023!

This year, we published 24 blog posts, but only a few can be the best of the year! So, we decided to take a walk down memory lane and find what you all thought were the top 5 blog posts of 2023. Below are the blog posts that captured the most attention from all of you. From the entire team at Perspectives, thank you for being a blog subscriber in 2023 and we hope you have an amazing start to 2024!

The Top Five Blog Posts of 2023:

1. You’re Wrong About…Donors (March 8, 2023)

There are plenty of misperceptions about United Way donors. Let’s see how well you know your donors.

Before we debunk all of these misperceptions, you might be asking yourself “How does Perspectives know all about United Way donors?” Since 1989, we have worked with over 140 United Ways providing research-based strategic planning, guidance, and training. As part of our strategic planning, we have conducted donor surveys for United Ways large and small throughout the United States. All of the statistics and information we are sharing with you comes from hundreds of thousands of donors who have completed donor surveys throughout the years.

Here are some of the most common misperceptions about United Way donors…

2. Three Indisputable Truths About United Ways (May 25, 2023)

In our experience working with over 140 United Ways over the past 30 years, we have certainly learned a lot. We have probably learned many more than three truths, but these three truths have repeated themselves time and time again.

3. Stop Being Helpful! (May 10, 2023)

There are many words that could be used to describe United Way. One survey we did asking people what words they would use to describe their local United Way, resulted in people naming more than 170 different words. The most common word used to describe United Ways, gleaned from interviewing thousands of people over the past 30 years, is “helpful.”

As good as being helpful sounds, there are three reasons why your United Way should NOT be known as helpful…

4. And Then a Donor Said This (April 19, 2023)

Over the past 34 years, we have had the opportunity to survey thousands of local United Way donors. On every survey, one of the last questions we ask donors is “Are there any suggestions or comments you would like to make about [fill in the name] United Way?”

And Then a Donor Said This…

5. Four Campaign Presentation Essentials (July 6, 2023)

Are you doing a campaign presentation today? I’ll bet you know exactly what you want to say, but do you know exactly what your donors want to hear? With the limited time most companies provide for your campaign presentation in person or virtually, it is essential that you get right to the point and include these four essentials in your campaign presentation…