Where is the younger generation? Right in front of you! Many have claimed that the younger generation isn’t interested in United Way or in giving, which couldn’t be farther from the truth. Millennials and Gen Z want to give. You just haven’t marketed yourself in a way that appeals to them.

The next generation is different from their parents and grandparents in that they want to give to an organization where they can clearly see what their dollars accomplish, proof that measurable change is taking place, and most importantly, an organization that allows them to be hands on in the process of lifting up their communities.

In this 60-minute webinar, you will learn:

• About the characteristics that define the younger generation and how they approach charitable giving

• What you need to tell the next generation of donors to get them excited to give

• How you can start today to engage the next generation with your United Way

• Examples of United Ways that are connecting with the younger generation in a way that builds trust and creates a strong bond between the donor and United Way

Additional Information

• Ask questions and get answers! You can ask the staff at Perspectives any questions you might have about concepts and examples presented during the webinar at anytime.

• Your webinars are guaranteed! If you are not satisfied for any reason let us know and we’ll refund your fee.