Note: This webinar was recorded live on September 29, 2020. A recording of this webinar is available for purchase. When you purchase this webinar recording, we will grant you access to a custom online library that will hold this webinar’s recording, as well as any other webinars that you purchase in the future.

The work your United Way does is complex, but your messaging doesn’t need to be. When United Ways try to communicate too many messages, it can be a lot of work for staff and is certainly overwhelming for donors. Successfully fundraising during the coronavirus crisis will require a clear, concise message that engages your donors while recognizing the impact of COVID-19.

This webinar will show you a simple five-step process for developing powerful messages that compel your donors to give. We will share what we have found from decades of donor research about what your donors need to know and what they don’t want or need to hear. We will share exceptional examples of messaging from United Ways of all sizes that have used the process to develop fewer, more powerful messages. Lastly, we will explain how to develop your message to attract donors who have already supported your local coronavirus relief fund and people who feel addressing COVID-19 is more important than supporting your United Way.

In this webinar you will learn:

• What your donors need to know in order to give and the messages your donors don’t want or need to hear

• How to use our simple five-step process to craft a powerful, focused message that will motivate your donors to give

• Guidance and examples of how to acknowledge the impact of COVID-19 as you speak with your donors

This webinar is a how-to session for creating powerful messages for your United Way. Anyone at your United Way who is responsible for creating or using messaging to engage with donors should attend this webinar. During this webinar you will start creating messaging for your United Way using our five-step process.

Additional Information

• Your entire staff and board can have access! Just pay one fee and gather everyone around.

  1. Access webinars anytime you want! You will have unlimited access to this recording for one year.

  2. Ask questions and get answers! You get unlimited access to the staff at Perspectives to ask any questions you might have about concepts and examples presented in the webinar.

  3. Your webinars are guaranteed! If you are not satisfied for any reason let us know and we’ll refund your fee.