The continuing decline of workplace campaigns and increasing competition has resulted in fewer donors, making it nearly impossible to raise the same amount of money every year. If you want to raise more money, it is essential to retain your current donors as well as attract new donors and this webinar will show you how!

We’ll examine donor research which shows what donors need to know to give to your United Way as well as why donors stop giving. We will look at a variety of strategies you can use at your United Way to attract new donors and some strategies you should use to keep donors from leaving. Finally, we will explore strategies that will help you get your lost donors back.

In this 60-minute webinar, you will learn:

• What donors need to know to be attracted to your United Way – the bait you need to use to fish for new donors

• Four strategies you can use to attract new donors to your United Way and when to use each strategy

• The most common reasons your donors no longer give and what you need to do to retain your donors

• How other United Ways have used these strategies to attract and retain their donors

Additional Information

• Ask questions and get answers! You can ask the staff at Perspectives any questions you might have about concepts and examples presented during the webinar at anytime.

• Your webinars are guaranteed! If you are not satisfied for any reason let us know and we’ll refund your fee.