The end of the year is almost here, and as members of your community are celebrating the holidays, they are also thinking about their year-end donations.
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What really caught my attention were the six words on the billboard “Donating to . . .”
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As many United Ways enter into the thick of campaign season, we thought it would be a great time to review the three things you MUST tell your donors to get them to give.
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With so many symptoms, there is no question that a larger problem exists for United Ways. The problem . . .
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Recently, I was hanging out with a friend, and the topic of United Way came up. They were talking about how United Way had come into their workplace and given a presentation and asked them to give. Curious, I asked if they had donated. The answer: No. I, much like you probably are, was curious why they didn’t give. This is a person in their late 20’s with a very established career who could give if they wanted to. When I asked why they didn’t donate, the answer came in two parts…
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Attracting donors is a high priority at every United Way, so let’s look at five ways your United Way can attract donors.
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