Adopting an issue focus transforms a United Way from a focus on workplace campaigns and raising money, to a focus on community impact and making meaningful change.
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Once a year, many United Ways announce a campaign goal.
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Several years ago, our staff got together one day and decided that we needed a Perspectives mascot. But, not just any mascot would do. We needed a mascot that represented our high standards, our indomitable spirit, our passionate energy, and our uniqueness.
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