In our 30 years of experience surveying United Way donors, we have seen basically everything. Recently, I was thinking back to the biggest lessons we have learned from donor surveys and landed on these three . . .
Read More
2020 has been a rough year for all of us. I doubt there will be anyone who disagrees with me on that. Luckily, the end is in sight! 2020 is almost done and not a moment to soon. However, it’s not time to celebrate just yet.
Read More
Over the years, United Ways have watched their donor rolls shrink, despite all their efforts to try to attract and retain donors. This begs the question “Where did your donors go?” The simple truth is that most of your donors have . . .
Read More
Who is the target audience for your United Way’s website? For most United Ways, the target audience for their website is donors or potential donors. Your website is . . .
Read More
Last year, the average United Way raised less money and decreased their allocations to programs and partner agencies. The average United Way held fewer workplace campaigns last year and ended up with fewer donors. Last year, average United Ways . . .
Read More
Every United Way collects donor data. Years of data, from thousands of donors, has been accumulating somewhere in your office. You probably collect more donor data than …
Read More