Our Perspective is a bi-weekly blog that explores the challenges facing United Ways.
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As I noted in my previous blog post, many United Ways communicate information like their campaign goal, number of investment panels, number of funded partner agencies, and how many volunteer hours it took to determine the allocations – but, this information does not motivate donors to give.
Read MoreWhat if automobile manufacturers sold cars and trucks the way United Ways ask people to give?
Read MoreThere was an interesting talk show on NPR several weeks ago about the demise of the printed newspaper. For nearly three decades, newspaper circulation has declined every single year.
Read MoreYour donors do NOT care about . . .
Read MoreIn 1976, Eastman Kodak owned the market for photographic film when it was estimated that over 90% of all photographic film sold was Kodak film
Read MoreHave you experienced a loss in your donor base? Do you feel like you need to better connect with your donors and community members?
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