Our Perspective is a bi-weekly blog that explores the challenges facing United Ways.
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While it’s true that the United Way credo does a great job of explaining what the United Way system as a whole does for communities throughout the world, it does not offer local context. So, how do you expand on the credo to contextualize your United Way’s work?
Read MoreSocial media is social, so building strong online relationships means there are some basic social norms you need to practice. The most basic of these norms is the Golden Rule: treat others the way you want to be treated. In other words: share content with your followers that you would want to see.
Read MoreTo build a strong social media presence, you have to take you social media efforts off the backburner and make them a priority – there’s no way around it, and everybody knows it. Here are four essential principles for your to consider during your social media renaissance.
Read MoreWhen your donors think of your United Way, what words come to mind? We frequently ask donors this question, and the hundreds of words donors use to describe United Way reaffirm the fact that most donors do not understand what your United Way does.
Read MoreWe make our New Year’s resolutions with the intention to better ourselves. If we know that our resolutions are in our best interest, why are they so hard to keep?
Read MoreTis the season! It’s that time of year again when, with ample confidence and overwhelming exuberance, we prepare our New Year’s resolutions. As you contemplate your personal New Year’s resolutions for 2019, there is no reason not to prepare a New Year’s resolution or three for your United Way as well.
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