“Right now we are helping people, but I am not sure we are changing things.”

Communicating, Community Impact, Designations, Donors, Fundraising, Issues, Resource DevelopmentGaryJune 21, 2016board, issue focus, goal, designations, workplace campaign, diversified resources, donorsComment

Doing It Right! United Way of Northwest Arkansas (Lowell, AR)

What is your United Way doing to raise awareness of the issue you are focused on addressing in your community?

Communicating, Issues, Marketing, Doing It Right!, Younger Generation, StaffKaseyMay 17, 2016awareness, issue, issue focus, poverty, community, social media, board, engage, informComment

Honoring & Supporting Moms This Mother’s Day

A donation has been made in your honor this Mother’s Day to help Bay Area mothers living in poverty provide for their families. We are touched by this generosity and hope you are, too. On behalf of the community we serve, thank you and Happy Mother’s Day.

Communicating, Community Impact, Donors, Fundraising, Giving, Holidays, Issues, Marketing, Stories, ResultsKaseyMay 4, 2016Mother's Day, issue, card, donation, poverty, bold goal, social media, story, impact, awareness, inform, engage, community, issue focusComment

Are You Living Healthy?

Recently, a friend of mine was told by his doctor that he needed to live a little healthier.

Campaign, Communicating, Community Impact, Donors, Fundraising, Issues, Marketing, Resource Development, ResultsGaryApril 14, 2016issue focus, resource development, community impact, marketing, workplace campaign, measurementComment

Too Complicated?

Nearly every United Way struggles with the challenge of trying to explain to their donors and community what exactly it is that United Way does. Even the tallest buildings in the world are not tall enough for most United Ways to be able to finish their elevator speech before reaching the top floor.

Communicating, Donors, Marketing, Market & CommunicateGaryMarch 9, 2016Communication, marketing, elevator speech, simpleComment

Doing It Right! United Way of Wayne and Holmes Counties (Wooster, OH)

Adopting an issue focus transforms a United Way from a focus on workplace campaigns and raising money, to a focus on community impact and making meaningful change.

Community Impact, Communicating, Doing It Right!, Donors, Fundraising, Issues, StatisticsGaryFebruary 25, 2016poverty, community impact, bold goal, 2-1-1, donate, issue focus, Direction-Setting ProcessComment

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